Websites and applications that enable users to create and share content or to participate in social networking are called Social Media.
First ever Social Media created!
The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users.
Most popular Social Media services
Facebook: 1,968,000,000+ users
WhatsApp: 1,200,000,000+ users
YouTube: 1,000,000,000+ users
WeChat: 889,000,000+ users
QQ: 868,000,000+ users
Positive & Negative Impacts of Social Media:
Positive Impacts
- Writing material, such as text or online comments, on a social networking site such as Facebook & Twitter.
- Sharing digital photos & videos.
- Publicising Business.
Negative Impacts
- Privacy issues
- Internet Fraud
- Terrorism
Impact on jobs
The use of social media by young people has caused significant problems for some applicants who are active on social media when they try to enter the job market. A survey of 17,000 young people in six countries in 2013 found that 1 in 10 people aged 16 to 34 have been rejected for a job because of online comments they made on social media websites.
Benefits in Studies
Social media can allow students to access a variety of knowledgeable peers, parents, community members, children’s literature authors, academics, and other people who might not otherwise be available.
Effect on Socialization
Social networks offer the opportunity for people to reconnect with their old friends and acquaintances, make new friends, trade ideas, share content and pictures, and many other activities.
Users can stay abreast of the latest global and local developments, and participate in campaigns and activities of their choice. Professionals use social media sites like LinkedIn to enhance their career and business prospects.
Students can collaborate with their peers to improve their academic proficiency and communication skills. You can learn about different cultures and societies by connecting with people in other countries.
Advantages & Disadvantages Of Social Media
Advantages:
- Public problem resolution: If you solve an issue for a customer, and this issue is valid for other customers as well, you can easily mass-inform them via social media. Besides that, other customers can see that you take customer care seriously.
- Direct Engage: You can engage directly with consumers. Other than email or written letters, engaging with customers through social networks is often direct.
- Social Profile: Businesses can use the social profile of both customers and prospects to better personally engage with them and leave a good brand experience. Please remember: A brand is what people think, feel, and say it is, based on the sum of all experiences that they associate with that brand. It can be an important aspect of that.
Disadvantages:
- Privacy: Be careful with the data you receive or use on socials. Some countries have very strict privacy laws.
- Information: Users can be overwhelmed with information. It is sometimes difficult to filter.
- Reach: Some social networks purposely limit the reach of your social posts. Only when you pay, your reach will be enhanced.
- Social Media is transparent and open: Customer feedback is often immediately public. Respond quickly and change your organization if there are structural complaints. This is often a very difficult process for traditional companies.
